Case Study
BCRF Smartly Expands Email Volume
Challenge:
BCRF faced an urgent need to boost year-end fundraising without compromising donor engagement, and we stepped in to reimagine their approach. The goal was to grow revenue rapidly while keeping unsubscribes to a minimum, ensuring long-term donor re-engagement, and setting the stage for future monthly giving initiatives.
Approach:
We doubled the number of year-end appeals from five to ten while also examining list segmentation. This expansion was designed to provide more frequent, yet meaningful, touchpoints with donors during the critical fundraising season. By implementing advanced segmentation techniques that took into account engagement activity and donor giving history, we ensured that each appeal reached the most receptive audience. This was combined with compelling personal stories that resonated with donors, reinforcing the impact of their contributions and deepening their connection to BCRF’s mission.
Results:
- Revenue Increase: The enhanced email strategy delivered a 70% jump in year-end email revenue, increasing from $43K to $73K.
- Improved Engagement: Despite the increased frequency of communications, the unsubscribe rate declined from 0.074% to 0.061%, demonstrating the success of our segmentation and personalization tactics.
- Long-term ImpactThe campaign laid a robust foundation for future expansions in monthly giving, setting the stage for sustained donor engagement and revenue growth.